To: The President and board of directors of the Sanrio company,
We are a group of Israeli citizens. We support the Palestinian civil society call for boycott, divestment and sanctions (BDS) against Israel's policies. We find it deeply regrettable that your company has decided to cooperate with Israeli franchiser Leader Brands and open a Hello Kitty store in Givatayim, followed by the opening of stores in other Israeli cities. Your decision comes at a time when Israel intensifies its brutal occupation and apartheid policies against Palestinians, while ignoring hundreds of the UN resolutions.